Table Of Content
It calls for effective communication and reasoning skills to be able to convey the thought process behind the design decisions to clients, stakeholders, and team members. The growth of the UX designer has changed our role in so many ways, none more so than the need to explain ourselves to other people who don’t share our experience in design. The good news is I got that job, and I’ve had many other jobs since then, but I never forgot that mistake. I was not astute enough to recognize that my stakeholder had a different agenda than my own.
How do we articulate design decisions at Aufait UX?
It helps them better align their design decisions with business goals and ensure every design decision serves a business purpose. The final product thus meets clients' vision and requirements in all aspects. It’s not only physical products that have transformed our understanding of the value of UX within the organization.
Design Feedback: How to give great design feedback, and how to receive it
To take it a step further, we don’t have to look far to see how digital products have fueled uprisings and revolutions in places such as Syria, Turkey, Egypt, and even Ferguson, Missouri in the United States. In these situations, the use of digital products became the voice of the people and upset the political balance. An interface designed by someone in a meeting with stakeholders became a tool for empowering an entire population toward revolution. As a result, you have designers who started out somewhere else, creating stuff that was mostly focused on the look and feel.
Visuals are key
It’s less about solving problems and more about popularity. If you don’t have time for the entire book, just read this section. I’m confident you’ll learn 50% of what the whole book has to teach you. What happens when you take an industry full of creative, right-brained thinkers and thrust them into the middle of a product cycle with usability problems and business goals? Well, it’s no surprise that there is a disconnect between what the other stakeholders want to do and what the designer has so carefully crafted. The good news is that developers are used to helping the business solve problems with technology.
It is the lens they use to connect and communicate with their friends and family. It’s a powerful social engine that frames every modern conversation. And so it’s no surprise that the details of how the interface works elicits strong reactions from people who perceive it almost as an intrusion into the way they live their lives. For the first time, people who previously barely noticed the design of their favorite website now are obsessed with the smallest interface details of other apps.
Be open to feedback
Agile working styles demand that designers deliver faster and faster, so asynchronous feedback will become the new norm. There are a few ideas from the book that can be taken into the new async world, but most will have to be left behind. Today, businesses and even entire industries are built around the “disruption” of creating a better user experience. The way that you succeed in business is to find an existing category and then tweak the user experience to the nth degree.
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She had come from Proctor & Gamble and had a reputation for doing some great work. In fact, you probably didn’t want to mess with her at all. It was a little intimidating, but having passed all the other tests, I thought I had nothing to fear. Get a set of business-sized reference cards with a brief overview of the important principles in the book. Take O’Reilly with you and learn anywhere, anytime on your phone and tablet. There are also live events, courses curated by job role, and more.
We have to find a way to talk about it and arrive at a final decision. Context is a crucial aspect of effective design communication. To ensure that your clients understand and appreciate your design decisions, it is essential to provide a clear and concise explanation of how they align with project goals, user needs, and business objectives.
Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. T get their support, your work will never see the light of dayâ?? It’s as if our brains go on autopilot when it comes to making design decisions. A dancer might have a difficult time describing how she moves because she has done it so much that she just knows how to do it. Likewise, we tend to create things that we just know to be the right solution; perhaps it is our preference, maybe it’s based on experience, or maybe it was unconsciously picked up from observing users.
It’s not at all the same as talking to someone who doesn’t have the same level of interest in design. It’s not necessarily the right way to talk to a nondesigner. One of the valuable things about art school is learning to critique someone else’s work and to receive critique from others. When everything is subjective, it’s healthy to analyze one’s work in an environment where everyone is on the same intellectual page, as far as the subject goes. It’s beneficial for two people who share the same vocabulary to discuss their work and make each other better.
Tom Greever on articulating design decisions – O'Reilly - O'Reilly Media
Tom Greever on articulating design decisions – O'Reilly.
Posted: Thu, 29 Sep 2016 07:00:00 GMT [source]
Brief in form but comprehensive in scope, definitely worth reading in its entirety. I think every time you talk to anyone about anything (with you family, friends and strangers on the street), you should do it the way described in this chapter. Contents of Tom Greever’s “Articulating Design Decisions” isn’t anything extraordinary, nor magic, yet a compilation of well-know facts and truths. At the same time, it must be admitted that the author’s work, although it could be more clearly articulated on much less pages — pun intended — is practical and sufficiently insightful.
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